Kickoff
Live session with Frederik. Your posting strategy, hook formulas, and shot list for the full challenge.
0-5K followers in 30 days
A free, live-coached Instagram challenge for photographers who want their work seen and get hired. Hosted by photographer Frederik Trovatten.
Challenge starts in
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Plan Week + B-Roll
Plan what to post, then shoot your B-roll.
First Post
We start posting. And receive feedback from the community.
Decision Day
First week of posting done. Review what worked, then decide if you want to continue with the remaining three weeks.
Meet Frederik
Frederik Trovatten is a photographer and the founder of Underexposed.
- Awarded 3 x Cannes Lions for his photography campaigns
- Exhibited his photographs at the Museum of World Culture and Museo Archivo de la Fotografia
- 18 years of experience in social media & marketing
- Former social media and marketing strategist for international brands such as Volvo, Experian, Saxo Bank, Statoil, and LEO Pharma.
Beyond the challenge
The challenge is just the start
Underexposed is a course and community for photographers who want to get seen and get hired.
The course.
30+ lessons on Instagram, portfolio, press, Reels, SEO, and AI search. Built for photographers, not "creatives."
The community.
Photographers sharing work, swapping feedback, and booking each other for paid jobs.
The access.
Every future challenge round, included. No extra cost. No expiry.
The Curriculum
30+ Lessons. Built for Photographers.
Everything below is specific to photographers. No recycled marketing templates. No advice that works "for any creative."
Grow an audience that actually follows back
Most photographers post and pray. This covers consistency, storytelling, and what actually works on Instagram, YouTube, LinkedIn, and TikTok.
Turn your website into a booking machine
A beautiful portfolio means nothing if nobody contacts you. Structure your site, write words that make people reach out, and show up for clients already looking.
Get recommended by ChatGPT and Gemini
Your next client might ask an AI to find a photographer in their city. Position your name and your work so the answer is you.
Get featured in publications that matter
Social media disappears. A press feature stays forever. Write a pitch, find the right editors, and land coverage that reaches audiences you'd never find on your own.
Make Reels that book paid work
You don't need to be a filmmaker. You need 30 seconds, your phone, and a hook. Simple Reels, behind-the-scenes clips, and storytelling that leads to real inquiries.
Rank for the searches that lead to bookings
Clients are already Googling "photographer in [your city]." Show up in those results, consistently, without paying for ads.
Start with the free challenge.
Two weeks, live coaching, and a group of photographers doing it with you. No payment required.