Make social media work for you
Most photographers post and hope. Learn how to build consistency, tell stories that connect, and grow an audience that cares on Instagram, YouTube, LinkedIn, and TikTok.
0-5K Instagramchallenge forphotographers
A free, live-coached Instagram challenge for photographers who want their work seen and get hired. Hosted by photographer Frederik Trovatten
Hosted by Frederik Trovatten
Hosted by Frederik Trovatten
Photographer, marketing strategist, and founder of Underexposed.
- Built a photography audience of 120K+ on YouTube and 53K+ on Instagram.
- Shot campaigns for Facebook, Coca-Cola & Burger King.
- Awarded 3 x Cannes Lions for photography campaigns.
- Exhibited at the Museum of World Culture, the Museum of Ethnography and Museo Archivo de la Fotografia.
- Former marketing strategist for Volvo, Experian, Saxo Bank, Statoil & LEO Pharma.
Beyond the free challenge
If the challenge works for you, Underexposed is the next step.
Inside Underexposed, you get the full course material, Instagram group, community feedback, templates, workshops, and the bigger marketing system for photographers who want attention to become opportunity.
Rank on Google as a photographer
Clients are already searching for photographers like you. This module shows how to rank on Google for the searches that turn into bookings, leads, and licensing deals.
Make AI search recommend you
Clients are using ChatGPT and Gemini to find photographers. Learn how to position your work so AI recommends you as a photographer, not someone else.
Create reels that get you hired
There's almost nothing between 10K views and 100K views on a reel. Most photographers stay stuck at the bottom. This chapter shows you the specific things that push a video over the edge, and into a client's inbox.
Get your work published
Editors don't find you. They get pitched. Learn the cold-pitch templates that have placed photographers in NatGeo, major magazines, and the rooms your future clients actually read.
Reach clients with your portfolio
Your portfolio shouldn't just look good. Learn how to structure your site, write copy that converts, and attract the visitors looking for exactly what you do.
Starts June 1
Join the free 0-5K Challenge before kickoff
Bring your camera, your Instagram account, and a willingness to post. No payment required.